Radix Analytics Pvt Ltd

Viewership Optimization

Radix Analytics Pvt Ltd > Mathematical Optimization > Viewership Optimization

Issues & Objectives

  • To schedule content (movies, shows etc.) for linear TV which optimizes viewership balancing content rights, various campaigns, audience fatigue and airing rules.

Benefits

  • Can be used for scheduling any content – music, shows (sitcoms) and movies
  • Improved content rights utilization
  • Improved audience targetting
  • Controlled release of content to minimize viewer fatigue
  • Strict adherence of airing rules
  • Flexibility to plan campaigns based on genre, cast, theme etc

Project information

Techniques

Mathematical Optimization

Client

Leading Broadcasters in India

Industries

Media

Location

India

Solution

  • Interface allowing multiple users to collaboratively input campaigns
  • Pre-specify certain airings
  • Take inputs over APIs or database view for airing rights, viewership history etc
  • Provide airing rules, specify primary TGs for timebands
  • Generate programming schedule with tags
  • Users can prepare multiple competing schedules, run comparisons and decide best schedule well in advance

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