Modules
- Proposal Builder – customizes rates and inventory commitment to satisfy advertiser/agency requirements while maximizing broadcaster’s margins. It can take care of both CPRP and ER based deals & simultaneously address the requirements of large advertisers and the scatter market
- Inventory Visualizer – Inventory Visualizer derives insights for sales strategy planning from data. It provides clear visual presentation of current and historical data, insights for right pricing and full visibility of inventory, consumption and availability
- Ad-Spot Optimizer – generates in real time (typically a few minutes) the daily spot allocation plan which determines the program/breaks in which each spot will be aired
- Demand Forecaster – The demand Forecaster forecasts demand from forecasters for day-parts and programs taking into account factors such as booking history, current bookings, channel grp, seasonality, festivals and economic indicators
- Post Eval – tracks the performance of marketing campaigns by mapping spot ratings to as-run logs
- Make Goods – suggests appropriate spots for make good to compensate for dropped ROs or unmet GRP targets while maximizing revenue
