Radix Analytics Pvt Ltd

Media Solutions

Radix helps TV broadcasters and media networks maximize yield, reduce make-goods, and plan smarter schedules. Our stack blends optimization, machine learning, and enterprise-grade engineering to automate pricing, proposals, spot allocation, and audience-first programming.

Our Products

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ASO generates spot allocation plan in real time, while capitalizing on the opportunity to maximize revenue without compromising deal commitments.

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ARO generates dynamic, advertiser-aware pricing and on-the-fly proposals that meet delivery by market, TG, and time-band.

Would like to see Ad-Revenue Optimizer &
Ad-Spot Optimizer in action?

Our Services

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AI-assisted monthly/weekly content scheduling to maximize reach while controlling viewer fatigue, respecting rights, branding, and campaign rules. Generate multiple schedules, compare outcomes, and finalize in hours.

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Executive and operations dashboards for inventory, pricing, pipeline, delivery, and billing with drill-downs by channel, TG, time-band, advertiser, and campaign. Shareable, role-based, and integrated with the data stack.

Benefits

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+5–10% Revenue Margin Uplift, Proven in Production

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+2–5% Revenue Uplift, Proven in Production

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Lower Make-Goods & Firefighting

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Faster, Better Decisions

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Rights & Audience Maximization

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Operational Transparency

What we build, how it performs - Explore our work!

Would love to hear your thoughts!