Ad-Revenue Optimizer (ARO)
High-margin & serviceable proposals in real-time!ASO is Radix’s proprietary software for broadcasters’ ad-sales teams to create serviceable, high-margin proposals in real time. It blends advertiser history, inventory status, ratings data, and configurable price bands to recommend the right programs to maximize revenue margin. It also tracks delivery with automated post-evaluation.
ARO Users
Sales & Planning
Strategy & Revenue
Ops & Servicing
What ARO does
Proposal Creation
Smart Pricing Logic
Inventory Management
Post-Evaluation & Reporting
Benefits
- +5–10% Revenue Margin Uplift
- Improved Inventory Pricing
- Advertiser-Specific Pricing
- Higher Profitability
- Reduced Servicing Issues
- Sales Enablement
- Pipeline Visibility
Would like to see Ad-Revenue Optimizer in action?
Would love to hear your thoughts!
