Radix Analytics Pvt Ltd

Ad-Spot Optimizer (ASO)

Radix Analytics Pvt Ltd > Mathematical Optimization > Ad-Spot Optimizer (ASO)

Issues & Objectives

  • Generate in real time (typically a few minutes) the daily spot allocation plan which determines the program/breaks in which each spot will be aired

Benefits

  • Maximizes revenue ( 2-4% incremental gain)
  • Automates the spot allocation process
  • Respects FCT Caps
  • All allocation rules such as cap on number of ads for the same brand in a program are satisfied
  • Checks that all deal conditions are satisfied while allocating ads

Project information

Skills

Mathematical Optimization Models

Client

Leading TV Broadcaster

Domain

Media Analytics

Location

India

Solution

Designed and developed a software with following features

  • Assured allocation at spot, brand, advertiser, deal level
  • Even distribution of spots of different brands, products, clients when the rates are same
  • Long term even distribution of spots across day-parts from each deal time-band

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