Radix Analytics Pvt Ltd

Ad-Spot Optimizer (ASO)

Radix Analytics Pvt Ltd > Media Analytics > Ad-Spot Optimizer (ASO)

Issues & Objectives

  • Generate in real time (typically a few minutes) the daily spot allocation plan which determines the program/breaks in which each spot will be aired.

Solution

  • Designed and developed a software with following features
    • Assured allocation at spot, brand, advertiser, deal level
    • Even distribution of spots of different brands, products, clients when the rates are same
    • Long term even distribution of spots across day-parts from each deal time-band

Project information

Skills

Mathematical Optimization Models

Client

Leading TV Broadcaster

Domain

Media Analytics

Location

India

Benefits

  • Maximizes revenue ( 2-4% incremental gain)

  • Automates the spot allocation process

  • Respects FCT Caps

  • All allocation rules such as cap on number of ads for the same brand in a program are satisfied

  • Checks that all deal conditions are satisfied while allocating ads