Radix Analytics Pvt Ltd

Scheduling content on broadcast television channel is an interesting problem.

  • One needs to ensure that all 24 hours are booked, with varying content duration of every series episode or movie.
  • On-going series need to be carried forward as per existing patterns.
  • All censor rules must be adhered to.
  • Various airing patterns – daily soaps, weekly soaps, reality show rules, etc need to be accomodated.
  • Various airing rights must be adhered to.
  • Content must be picked frequently enough for airing so that airing rights do not lapse.
  • Viewership target must be met.
  • Promos need to be inserted according to the content scheduled.
  • Breaks, break patterns, durations needs to honour corresponding rules.

Radix has successfully developed solution for this complex timetabling problem.

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