Solution
- Designed and developed a software serve clients evolving requirements like
- state of the art inventory visualisation
- advertising on digital and mobile platforms
- interactive content
- comprehensive sales management
Issues & Objectives
Creating advertising proposals is a vital aspect of a broadcaster’s operations, as it centres around persuading advertisers to commit to investing in advertising slots or campaigns on the broadcaster’s platforms. These proposals encompass different rates for different advertisers based on the frequency and quantum of ad bookings.
Ad Revenue Optimiser (ARO) is a web application to automate and optimise advertisement inventory planning for the client resulting in additional revenue gain. The solution focuses on creation of proposals, planning of ad inventory and post evaluation.
Project information
Skills
Mathematical Optimization Models
Client
One of Leading Broadcasters in Asia
Domain
Media Analytics
Location
India
Benefits
- Improved inventory pricing.
- Advertiser-specific price variation and
- Demand driven pricing of inventory.
- Improved allocation of inventory.
- Planned inventory overfill to manage day-to-day demand (RO) variation & avoid wastage.
- Reduced servicing issues and
- Reduced make goods effort
- Improved pipeline visibility
- Sales executives performance tracking
- Negotiations history tracking for future reference
- Improved handling of Make goods
- Streamlined, accurate and faster billing