MEDIA ANALYTICS - Radix Analytics Pvt Ltd

Concepts and Applications

In the current television landscape, adaptability is crucial for broadcasters aiming to maximize impact amidst changing viewer behaviors. Moving beyond conventional viewership metrics, TV Media Analytics offers deep insights into audience demographics and preferences.
Leveraging this knowledge, broadcasters can strategically place Ads and set rates for optimal impact. Our product(s) utilize AI/ML models to navigate the complexities of TV Media Analytics, empowering broadcasters to thrive in the ever-evolving world of television advertising.

Traditional media analytics involves the systematic analysis of television content and audience engagement to extract valuable insights.
It employs various tools and methodologies to monitor viewership data, demographic information, and content trends.
By tracking metrics such as ratings, viewer demographics, and social media mentions, analysts can gauge the success of TV programs, advertising effectiveness, and audience preferences.

Radix Analytics provides data science solutions to the media industry.
Recent engagement of Radix with a well-known broadcaster is the successful implementation and maintenance of Radix’s proprietary software, Ad-Spot Optimizer (ASO), a web application built on the IBM ILOG DOC optimization platform. ASO integrates with EMSIS in real-time. It takes ROs, FPC and agreements as inputs and provides revenue-optimized allocation of spots to programs and placement and sequencing within breaks. The allocation process is completely automatic.
Radix has developed Ad-Revenue Optimizer (ARO) and customized it for a well-known broadcaster – Proposal Builder along with five other modules. Proposal Builder creates advertising deal proposals in real time while maximizing profit margins while using minimum FCT.

Issues & Objectives :
- Generate in real time (typically a few minutes) the daily spot allocation plan which determines the program/breaks in which each spot will be aired.
Solution :
- Designed and developed software with the following features
- Assured allocation at spot, brand, advertiser, deal level
- Even the distribution for spots of different brands, products, clients when the rates are the same
- Long-term even distribution of spots across day parts from each deal time band
Benefits :
- Maximizes revenue (2-4% incremental gain)
- Automates the spot allocation process
- Respects FCT Caps
- All allocation rules, such as the cap on the number of ads for the same brand in a program/break are satisfied.
- Checks that all deal conditions are satisfied while allocating ads.

Issues & Objectives :
- To automate and optimize advertisement inventory planning for the client, resulting in additional revenue gain. The solution focuses on the creation of proposals, the planning of ad inventory, and post-evaluation.
Solution :
- Designed and developed a software serve clients evolving requirements like state-of-the-art inventory visualization, advertising on digital and mobile platforms, interactive content, and comprehensive sales management.
Benefits :
- Improved inventory pricing.
  - Advertiser-specific price variation and demand-driven pricing of inventory.
- Improved allocation of inventory.
  - Planned inventory overfill to manage day-to-day demand (RO) variation & avoid wastage.
  - Reduced servicing issues and
  - Reduced make goods effort.
- Improved pipeline visibility
- Sales executives performance tracking
- Negotiations history tracking for future reference
- Improved handling of Make goods
- Streamlined, accurate, and faster billing

Inventory Visualizer
- Assess inventory fill by value/volume
BARC-View
- Analyse viewership trends
PowerBI APIs
- Combined data from multiple sources for analysis and reporting